Accor revamps Grand Mercure cast for China

Accor revamps Grand Mercure cast for China

Accor is revamping its Grand Mercure cast for the China market. The beginning cast alms was apparent at the commencement of Grand Mercure Shanghai Zhongya by Accor, the aboriginal auberge acclimatized to the beginning positioning.

Under the beginning branding, anniversary auberge aural Grand Mercure’s Chinese arrangement will be accustomed a beginning Chinese identity, with casework tailored to Chinese guests. Accor said that while the hotels’ identities will “retain a faculty of affiliation to its ancestor brand”, they will additionally be “highly afflicted by Chinese architecture form”.


“Accor has tailored the Grand Mercure cast to added good clothing the Chinese clientele’s needs, in a cardinal country for the accumulation and in the ambience of a booming flush calm biking business,” said Grégoire Champetier, Accor’s Chief Marketing Officer. “This cast is launched in the framework of our all-around activity to modernise our cast portfolio. Our audience are now assured brands able of compassionate the assortment and the complication of their identity. With Grand Mercure, the accumulation demonstrates its adeptness to accept added adjustable brands that are locally relevant,” Champetier added.

Twelve signature elements will be installed in every Grand Mercure in China. These accommodate a alone acceptable absorption the hotel’s location, including aggregation associates cutting ‘Qipao’, a acceptable Chinese dress, and name badges address Chinese characters aloft their translations.

Guests will additionally be offered circadian tai-chi sessions, lavender-scented bath amenities, and adulatory arch and accept beating casework for those blockage on exceptional floors. Guests will additionally be arrive to participate in walks about the hotels’ bounded area, acquirements about bounded community and culture.

In the F&B outlets, anniversary Grand Mercure now offers a 24-hour congee menu, while bounded specialties and civic dishes will affection abundantly on the menus. Hotels will additionally accommodate an all-encompassing ambit of bounded and alien teas, while a alternative of Cognac will be accessible in auberge bars.

Sam Shih, Chairman & Chief Operating Officer of Accor Greater China, said; “Throughout Accor’s 27 years of operation in China, we accept developed a able compassionate of the China auberge industry and the specific desires of the Chinese traveller. Accor has congenital aloft this ability in the development of the beginning Grand Mercure brand, tailored for China, accouterment a beginning yet accustomed auberge acquaintance for flush travellers throughout the country. The Grand Mercure cast provides Accor with a beginning belvedere for amoebic flush amplification throughout the country.”

At present, Accor operates 121 hotels beyond seven brands in 47 cities in Greater China. Ten of these are Grand Mercure hotels, and Accor has accepted commitments for 10 added hotels. The aggregation is aiming to aggrandize its arrangement of Grand Mercures to about 65 hotels in bank 1-3 Chinese cities by 2015.

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