IHG launches wellness-focused auberge brand
InterContinental Hotels Accumulation (IHG) has appear the barrage of EVEN Hotels, a fresh wellness-focused brand. Initially actuality rolled-out in the US, the fresh cast is said by the aggregation to accommodated the “growing chump appeal for convalescent travel, at a boilerplate price”.
“We accept a clue almanac of carrying on auberge industry firsts, and we’re accomplishing it afresh by staking our affirmation on the wellness amplitude aural the boilerplate affairs category,” said Richard Solomons, IHG’s CEO. “We are so assured in the EVEN cast that we are committing a basic advance of up to US$150 actor over the abutting three years in adjustment to bear advance and advantage for EVEN Hotels.”
EVEN Hotels are abiding about four areas – exercise, eat, assignment and rest. Auberge apartment will be advised for in-room workouts, including covering racks that bifold as a cull up bars, as able-bodied as aerial acceleration Wi-Fi, hypoallergenic linens, able showerheads, accustomed lighting, LED dimmers and antibacterial wipes. Gyms will action accessories for both abandoned and accumulation exercise activities, while hotels will additionally affection fettle tips, accessories rental and apprenticeship at no added cost.
In agreement of F&B, the hotels will action nutritionally-designed airheaded with a focus on accustomed meals, forth with filtered baptize with bottle bottles which can be abounding up and taken aback to the room. Free mini-smoothies will be offered in the morning.
“The wellness area continues to abound year-over-year and the barrage of EVEN Hotels will acquiesce IHG to booty advantage of this continued appellation trend,” said Kirk Kinsell, IHG’s President for the Americas. “The US represents two-thirds of IHG’s apartment today, and this agitative fresh cast will advice us to abide to abound our allotment in this important market. We apprehend to assurance affairs for 100 EVEN Hotels aural the abutting bristles years.”
IHG affairs to advertise the aboriginal EVEN area in Q2 2012 and expects the aboriginal auberge to accessible in the aboriginal allotment of 2013.
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